The āothernessā of distinctive ethnic sectarian populationsāsuch as Amish and Mennonitesāprompts attitudinal responses ranging from attractionāeven to the extent of seeking to convertāto social critiquesāranging from plain peopleās abuses against disempowered members to their supposed lack of a true spiritual rebirth. This project explores the range of public perceptions of plain people. As such, it furthers our understanding of how the public frames plain people to advance agendas and what implications this holds for adherents. Project findings are particularly useful for understanding the nature of both conflicts and mobilized alliances emerging from cross-population interactions.