The âothernessâ of distinctive ethnic sectarian populationsâsuch as Amish and Mennonitesâprompts attitudinal responses ranging from attractionâeven to the extent of seeking to convertâto social critiquesâranging from plain peopleâs abuses against disempowered members to their supposed lack of a true spiritual rebirth. This project explores the range of public perceptions of plain people. As such, it furthers our understanding of how the public frames plain people to advance agendas and what implications this holds for adherents. Project findings are particularly useful for understanding the nature of both conflicts and mobilized alliances emerging from cross-population interactions.